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An increasing number of enterprises need access to private data of their customers. To gain these data they usually make privacy promises to customers in many different ways. The point card is one of the most well-known examples of such a privacy promise. Even if customers agree to the collection they do know if the collected data are misused. Only a few of these privacy promises can be automatically enforced. This limits the application of privacy technology, and may prevent the full exploitation of e-Commerce.
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 Additional Information
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Citation:
1 Mueller,
"Enforceable Privacy Promises,"
cec-eee,
p. 6,
The 9th IEEE International Conference on E-Commerce Technology and The 4th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services (CEC-EEE 2007),
2007
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