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March 2005 (Vol. 38, No. 3)   pp. 33-40
Socially Aware Computation and Communication

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DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2005.104
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Abstract
Most would agree that today’s communication technology seems to be at war with human society. Pagers buzz, cell phones interrupt, and e-mail begs for attention. Technologists have responded with well-meaning solutions that ultimately fail because they ignore the core problem: Computers are socially ignorant.

A research group at MIT is taking the first steps toward quantifying social context in human communication. These researchers have developed three socially aware platforms that objectively measure several aspects of social context, including analyzing the speaker’s tone of voice,facial movement, or gestures.

References
[1] A. Pentland, "Social Dynamics: Signals and Behavior," Proc. Int'l Conf. Developmental Learning, IEEE Press, 2004; http:/hd.media.mit.edu.
[2] C. Nass and S. Brave, Voice Activated: How People Are Wired for Speech and How Computers Will Speak with Us, MIT Press, 2004.
[3] N. Ambady and R. Rosenthal, "Thin Slices of Expressive Behavior as Predictors of Interpersonal Consequences: A Meta-Analysis," Psychological Bull ., vol. 111, no. 2, 1992, pp. 256-274.
[4] R. Brown, Group Polarization in Social Psychology, 2nd ed., Free Press, 1986.
[5] M. Gladwell, The Tipping Point: How Little Things Can Make a Big Difference, Little Brown, 2000.
[6] J. Jaffe et al., "Rhythms of Dialogue in Early Infancy," Monographs of the Soc. for Research in Child Development, vol. 66, no. 2, 2001.
[7] T. Chartrand and J. Bargh, "The Chameleon Effect: The Perception-Behavior Link and Social Interaction," J. Personality and Social Psychology, vol. 76, no. 6, 1999, pp. 893-910.
[8] T. Choudhury, "Sensing and Modeling Human Networks," PhD dissertation, Dept. Media Arts and Sciences, MIT, 2003; http:/hd.media.mit.edu.
[9] M. Laibowitz and J. Paradiso, "The UberBadge Project," 2004; www.media.mit.edu/resenvprojects.html.
[10] A. Madan, R. Caneel, and A. Pentland, "GroupMedia: Distributed Multimodal Interfaces," 2004; http:/hd.media.mit.edu.
[11] N. Eagle and A. Pentland, "Social Serendipity: Proximity Sensing and Cueing," 2004; http:/hd.media.mit.edu.
[12] N. Eagle and A. Pentland, "Social Network Computing," LNCS 2864, Springer-Verlag, 1999, pp. 289-296; http:/hd.media.mit.edu.
Additional Information
Index Terms- communication-support tools, interfaces, communications technology

Citation:  Alex (Sandy) Pentland, "Socially Aware Computation and Communication," Computer, vol. 38,  no. 3,  pp. 33-40,  Mar.,  2005

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