Proceedings. 2004 IEEE International Conference on e-Technology, e-Commerce and e-Service
Download PDF

Abstract

E-Commerce websites often use animation, video, music and other multimedia effects to capture customers? attention. Thus, the design of a commercial website plays an important role in attracting, sustaining and retaining the interest of a customer at a web site (Ranganathan & Ganapathy, 2002). The Web appears to be an ideal medium for companies attempting to promote themselves and to communicate with general Web customers. As we know, successful Web design gives high accessibility to anyone who visits the Website with Web browsers. With an increased percentage of the population using the Internet, Web surveys are particularly effective and useful to collect data for e-Commerce.
Like what you’re reading?
Already a member?Sign In
Member Price
$11
Non-Member Price
$21
Add to CartSign In
Get this article FREE with a new membership!

Related Articles