2014 IEEE 1st International Workshop on Requirements Engineering and Testing (RET)
Download PDF

Abstract

This paper aims to describe the use of A/B testing, a method used in web-development and position it in the context of the requirements engineering process and customer value evaluation. We propose that A/B testing can complement qualitative user research and offer a potential way to validate the value which system improvements bring to customers. Finally, we discuss our research plan for investigating the use of A/B testing in company contexts.
Like what you’re reading?
Already a member?
Get this article FREE with a new membership!

Related Articles